Milano Architecture Week 2024
Graphic identity and visual communication for Milano Architecture Week 2024, developed at Frakas Studio.
The visual project highlights the power of vocabulary in communication. It uses oversized keywords to create a bold, provocative “shouting” effect. The central word, “Weak,” describes an approach to architecture that is welcoming, honest, and responsive to people’s needs. Paired with the wordplay on “Week,” it becomes an invitation to embrace vulnerability and affirms the right to be fragile.